A platform for those seeking to explore new perspectives in design and art.
Mariana Cordova
The AMD (Abierto Mexicano de Diseño) is known for been the hub for artistic exploration. For the second edition of this event our vision revolved around the central concept of “collaboration,” which encapsulated the idea of bringing together diverse talents and fostering multidisciplinary interaction, where each participant could showcase their unique vision of art and design in the university setting.
The visual identity of the project was inspired by the interconnection of creative fields, represented through geometric strokes that evoke the architecture of a beehive. This concept symbolizes collaboration and synergy among the participants, creating an environment conducive to idea exchange and artistic exploration.